Mere exposure effect(s) in the context of explicit memory search

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Memory Enhances the Mere Exposure Effect

The fact of having already encountered something encourages future preference, a phenomenon known as the mere exposure effect (MEE). There is a widely accepted view that recognition inhibits the MEE. Here this view is contested and the generality of the findings upon which it is based questioned. New evidence is presented from a systematic investigation of the moderating influence of recognitio...

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Implicit/explicit memory versus analytic/nonanalytic processing: rethinking the mere exposure effect.

In studies of the mere exposure effect, rapid presentation of items can increase liking without accurate recognition. The effect on liking has been explained as a misattribution of fluency caused by prior presentation. However, fluency is also a source of feelings of familiarity. It is, therefore, surprising that prior experience can enhance liking without also causing familiarity-based recogni...

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ژورنال

عنوان ژورنال: Memory & Cognition

سال: 2019

ISSN: 0090-502X,1532-5946

DOI: 10.3758/s13421-019-00935-3